Discover Your TRUE Profit Per Sale

Most e-com owners think they know their margins... they're usually wrong by 40-60%

The Reality: Hidden costs are eating your profits. Marketing spend, returns, payment fees, staff costs - they all add up to massive profit leaks you're not tracking.

Get Instant Access to Your Financial Reality Check

🔍 True Cost Analysis

See exactly what each sale REALLY costs after all variables - marketing, returns, fees, staff time.

💰 Hidden Profit Leaks

Identify where money is bleeding out through costs you're not properly tracking.

📊 Industry Benchmarks

Compare your margins to similar businesses and see if you're competitive.

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Welcome, Aaron!

Your True Profit Calculator is ready

Watch this quick tutorial to get the most accurate results

▶ How to Use Your Profit Calculator

How to Use Your Profit Calculator

1

Enter Your Numbers

Fill in your average order value, costs, and business metrics on the left

2

Review Your Reality

See the gap between what you think you make vs. actual contribution margin

3

Identify Opportunities

Look for the biggest cost drains and optimisation opportunities

4

Take Action

Use the insights to improve pricing, reduce costs, and boost profitability

Tip: Be honest with your numbers - the more accurate your inputs, the more valuable your insights will be.

Your Product & Business

💡 Using Averages: Enter your average figures - we understand your actual AOV, shipping costs, and product costs vary by order, season, and product mix.
What customers pay per order
Landed cost - what you pay suppliers plus shipping to get products to your warehouse (COGS)
Average cost to deliver to customer
Boxes, tape, branded materials
Average orders per month
Facebook, Google, TikTok - all advertising + agency fees
Part-time staff, contractors, VAs only (0 if just you)
% of orders returned/refunded (includes full refund + processing costs)
Includes platform fees and transaction costs

Your Financial Reality

What You Think You Make (Gross Profit): £33.33
Actual Contribution Margin: £16.33
Hidden Variable Costs: £17.00
Cost Breakdown Per Sale

🤔 What does this actually mean?

Think of it like this: You sell something for £100. After paying for the product, shipping, ads, and all the other costs - you have £16.33 left per sale.

Multiply that by your 1000 monthly orders = £16,330 total monthly contribution toward rent, bills, fixed staff costs, insurance, software subscriptions, and hopefully some profit.

This is the money available BEFORE paying those fixed overheads.

💡 Want us to find ALL the hidden profit leaks in your business?
Scroll down to claim your free comprehensive audit ↓

Ready to Plug Those Profit Leaks?

Most businesses find 3-8% of revenue in hidden costs and optimisation opportunities. If you'd like help identifying and fixing the specific issues in your business. We can guarantee we will find similar cost savings for you - no strings attached.

Working together, our clients average 50% profitability increases within 90 days.

No pressure - this calculator is yours to use regardless. But if you're serious about optimising your profitability, let's chat.

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Recent audit recovered £250k annually for £8M store

Disclaimer: These calculations are based on your average figures. Individual orders will vary - some will be more profitable, others less so. Return rates, shipping costs, and marketing efficiency can differ significantly between products, seasons, and customer segments.